BRAVEN-Joshua Tree

The alarm blares at 3am, and after a quick breakfast of iced coffee and bananas, we jump in the BRAVEN Jeep to begin the trek east. Along with our friend Mia, outdoor enthusiast, we make our way for an early morning escape to Joshua Tree National Park to shoot the BRV-PRO Bluetooth Speaker.

Thank you, Minerva

The Joshua Tree area has supported human inhabitance over the past 5,000 years, but in the late 1920s, new roads brought a rush of land developers and cactus poachers. To prevent the wild area she loved from desolation, community activist and conservationist Minerva Hoyt fought relentlessly to protect this area. In 1936, she succeeded in having 825,000 acres set aside as the Joshua Tree National Monument. But it wasn’t until 1994, as part of the California Desert Protection Act, that congress renamed the area Joshua Tree National Park.



“I speak for the trees.”

The desert park’s namesake is a twisted, swirly, furry-looking tree that seems like it’s straight from a Dr. Seuss book. With a lifespan of over 150 years, the Joshua Trees are an important part of the Mojave Desert ecosystem, providing habitats for birds, mammals, insects, and lizards. The oddly shaped silhouette of these trees is a symbol of the North American southwest, and stands as a reminder to protect and speak for natural places that otherwise might disappear from our planet.


Catching up with Mia

What was it like being on a BRAVEN speaker shoot?

“It was so fun having music blasting the whole time! We could hear the sharp, clear sound and epic bass from all the way across different boulders. It kept us pumped up even in the wee hours of the morning. I’m really excited for this new speaker to come out.”

Early call time, huh?

“Waking up at 3am was pretty rough, but desert sunrises are absolutely breathtaking. First, a pink glow outlines the rock formations in the distance. Then, the warm light hits the Joshua Trees and the shadows begin to cover the desert floor. It was totally worth it once we got there.”



What do you love most about Joshua Tree?

“I really enjoy hiking and climbing, so getting to spend the morning outdoors with my friends at BRAVEN was pure bliss. I truly believe that to thrive, the human spirit needs to be in places where nature has not been altered by the hands of man. In addition to the scenic bouldering and climbing routes that Joshua Tree offers, I appreciate how hard Minerva Hoyt fought to save this land for us to enjoy several generations later. She made such an impact on this country only a decade after women were granted the right to even vote. I take such pride in that. I really admire her for being a woman who loved the outdoors as much as I do and the perseverance she had to protect it. I really want to encourage all girls to get outside more, and Joshua Tree is the perfect place for that.”

JTREE climbing

“I come into the peace of wild things who do not tax their lives with forethought of grief. For a time I rest in the grace of the world, and am free.” – Wendell Barry